Quick Answer
A Controller manages accounting operations—ensuring accurate books, timely month-end close, and compliance. A CFO provides strategic financial leadership—planning, forecasting, fundraising, and guiding business decisions. Controllers focus on what happened (accuracy); CFOs focus on what should happen (strategy). Most growing businesses need both roles.
As businesses grow, finance needs become more complex. You might have a great bookkeeper, but now you're wondering: do I need a controller, a CFO, or both? Understanding the distinct roles of these positions helps you build the right finance team for your stage.
What Does a Controller Do?
A financial controller (or comptroller) is responsible for the day-to-day management of accounting operations. They're the "general" overseeing your accounting "army"—making sure everything runs smoothly and accurately.
Key Controller Responsibilities
- Month-end close: Managing the process of closing the books each month, ensuring all transactions are recorded
- Financial reporting: Preparing accurate financial statements (income statement, balance sheet, cash flow)
- Internal controls: Establishing and maintaining procedures to protect assets and ensure accuracy
- Compliance: Ensuring adherence to GAAP, tax requirements, and regulatory standards
- Team management: Overseeing bookkeepers, staff accountants, and AP/AR staff
- Audit support: Coordinating with external auditors and managing the audit process
- Accounting systems: Managing and optimizing accounting software and processes
Controller Mindset
Controllers are detail-oriented and focused on accuracy. Their primary question is: "Are these numbers correct?" They ensure the financial foundation is solid before anyone else makes decisions based on the data.
What Does a CFO Do?
A Chief Financial Officer provides strategic financial leadership for the entire organization. While controllers ensure the numbers are right, CFOs use those numbers to guide business strategy.
Key CFO Responsibilities
- Financial strategy: Developing plans to achieve business goals, allocate capital, and drive growth
- Planning and forecasting: Building budgets, projections, and scenario models for decision-making
- Fundraising: Securing debt or equity financing, managing investor/lender relationships
- Cash management: Ensuring adequate liquidity and optimizing working capital
- Board relations: Presenting financial information to the board and supporting governance
- Strategic decisions: Analyzing major decisions (M&A, pricing, expansion) from a financial perspective
- Risk management: Identifying and mitigating financial risks
- Leadership: Leading the entire finance function, including the controller
CFO Mindset
CFOs are strategic thinkers focused on the future. Their primary question is: "What should we do?" They translate financial data into actionable insights and guide major business decisions.
CFO vs Controller: Side-by-Side Comparison
| Aspect | Controller | CFO |
|---|---|---|
| Primary Focus | Accounting operations | Financial strategy |
| Time Orientation | Past/present (what happened) | Future (what should happen) |
| Key Output | Accurate financial statements | Strategic plans and decisions |
| Stakeholders | Internal teams, auditors | Board, investors, lenders, CEO |
| Typical Salary | $100,000-$200,000 | $200,000-$400,000+ |
| Reports To | CFO or CEO | CEO and Board |
| Credentials | Often CPA | MBA common, CPA optional |
Key Takeaway
How Controllers and CFOs Work Together
In well-functioning finance departments, controllers and CFOs are complementary:
- The controller ensures the month closes on time with accurate data
- The CFO analyzes that data to identify trends and issues
- The controller maintains compliance and internal controls
- The CFO presents results to the board and investors
- The controller manages the accounting team day-to-day
- The CFO sets the overall finance strategy and priorities
This division of labor allows each role to focus on what they do best. Without a controller, a CFO wastes time on operational accounting. Without a CFO, a controller lacks strategic direction.
When Do You Need a Controller?
Consider hiring a controller when:
- Revenue exceeds $3-5M and financial complexity has increased
- Your bookkeeper is overwhelmed or lacks sophistication for your needs
- Month-end close takes too long or produces unreliable data
- You need better internal controls as the company grows
- You're preparing for audit or have compliance requirements
- You have multiple entities or complex accounting needs
Controller Cost
Full-time controllers typically earn $100,000-$200,000 depending on market and experience. Part-time or outsourced controller services run $2,000-$6,000 per month.
When Do You Need a CFO?
Consider adding CFO services when:
- Revenue exceeds $2-5M and strategic decisions become more complex
- You're raising capital (debt or equity) and need financial sophistication
- Cash management is challenging despite healthy revenue
- You have investors or a board expecting professional financial leadership
- Major decisions loom (acquisition, expansion, exit) requiring financial analysis
- Your controller needs strategic direction from above
CFO Cost
Full-time CFOs cost $200,000-$400,000+ in salary plus benefits and equity. Fractional CFO services provide similar strategic value at $3,000-$15,000 per month.
Do You Need Both?
The answer depends on your size and complexity:
Under $3M Revenue
A good bookkeeper plus a fractional CFO for strategic decisions may be enough. Controller function can be outsourced or handled by a senior bookkeeper.
$3M-$20M Revenue
This is typically where you need both roles. A controller (full-time or part-time) handles accounting operations, while a fractional CFO provides strategic guidance. This combination is cost-effective and covers all bases.
$20M+ Revenue
You likely need a full-time controller and should consider whether fractional CFO services still suffice or if it's time for a full-time CFO. This depends on complexity and growth trajectory.
Can One Person Do Both Jobs?
Some companies hire a "Controller/CFO" hybrid, especially at smaller sizes. This can work but has limitations:
Pros
- Cost savings with one salary instead of two
- Simplified organizational structure
- One person owns all of finance
Cons
- Operational accounting often crowds out strategic thinking
- Different skill sets—strong controllers may lack strategic CFO abilities
- Not scalable as the company grows
- Burnout risk from trying to do two jobs
Key Takeaway
Building Your Finance Team
A typical progression for growing companies:
- $0-$1M: Bookkeeper + CPA for taxes
- $1-$3M: Senior bookkeeper or part-time controller + fractional CFO as needed
- $3-$10M: Full-time controller + fractional CFO
- $10-$30M: Controller + accounting staff + fractional CFO (heavier engagement)
- $30M+: Controller + team + full-time CFO consideration
This progression isn't rigid—your specific situation, complexity, and growth rate matter more than revenue alone.
Next Steps
Not sure whether you need a controller, CFO, or both? Schedule a free consultation to discuss your specific situation. We'll help you understand what level of financial leadership makes sense for your stage and goals.
Frequently Asked Questions

About the Author
Dan Emery
Founder & Managing Partner
Dan Emery is a senior finance and operations executive with deep experience in industrial construction, infrastructure, and blue-collar businesses. He helps owners and operators gain financial clarity, operational visibility, and disciplined decision-making.
